Content Categories
Business Strategy
Case studies about solopreneurs who are building a business the right way
Coaches, consultants, and other solo advisers call me everyday to tell me that they are not doing as well financially as they would like, and ask for help.
In this blog entry, I want to give you some case studies of members in Solo Revolution, The Center for Executive Coaching, and The Institute ... continue reading
Your Most Profitable Target Market is Staring You in the Face
Many solo professionals struggle to choose a profitable niche. As you may have read before, at Solo Revolution we suggest that you spend at least 70% of your time going after a focused target market. There are many benefits in choosing a focused target market: it is easier to reach your target marke ... continue reading
Audio Lecture: Keys to Success as an Independent Consultant/Coach/Professional
Please enjoy this 45-minute telecall about success as an independent consultant, coach, or solo professional. This is some really powerful content about what it takes to build a thriving practice.
If you like what you hear, and are already coaching/consulting, sign up for Solo Revolution to take y ... continue reading
The 3 Areas Where Every Solo Professional Must Spike
Every solo professional must spike in three areas in order to succeed. If you spike in just one or two, you will struggle to get by.
The three areas:
1. The value of your solution set. It is painful to write this, but many coaches and consultants are lightweights. They don't have top notch c ... continue reading
"Obliquity" and why you can't focus 100% on a single target market when you start out
Many solo professionals ask me, "Should I focus on a target market or not?"
Of course you have to focus on a target market. Otherwise, you have a generic solution while you try to be all things to all people. You might have an unlimited number of potential customers, but your conversion ... continue reading
Get into the Opportunity Flow so that you don't have to chase clients
A business advisor called me up today, and asked, "Can you recommend a company that will do my prospecting for me, so that I can just qualify leads and see if they are a good fit for my services?"
As soon as I heard his question, I knew that this was someone who needed a lot of help mark ... continue reading