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Marketing Your Business
How To Convert Visitors to Clients on Your Website
We just posted to our member area a one-hour call about best practices in converting visitors to clients online. The call looks at 3 best practice websites and the ways that these professionals use them to attract clients. This is another one of those calls that is worth Solo Revolution's low co ... continue reading
Do You Have Low Pricing Self-Esteem as a Coach/Consultant/Advisor?
When I first started out as a coach and consultant, I had no idea what to charge. On my very first strategic retreat, I charged $2,500 – and today I wouldn’t do something like that for less than $25,000.
If you were to graph the fees coaches and consultants charge vs. their expertise a ... continue reading
3 Dumb and 3 Smart Ways for Professionals to Use LinkedIn Groups
Hopefully you are actively using LinkedIn Groups to get visible and show people that you are a credible expert.
Either start your own group, or get active on an existing group.
But be smart about how you do it. I've seen some really dumb ways that people use LinkedIn Groups, as well as som ... continue reading
Case study: How not to get referrals
I got an email from a consulting firm today, offering me to pay me for referrals. The email is posted below. It is an example of how not to get referrals. In it, the company offers a referral fee to anyone who sends work their way. Here are the problems with this offer:
1. I don't even know th ... continue reading
What American Idol Reveals About Success as a Coach/Consultant
Do you watch American Idol?
I was watching recently, and listening to the coaching that some of the music-industry experts were giving to the contestants.
Now, I don't expect much from this show, but I was pleasantly surprised that the show actually offered some great insights that apply t ... continue reading
Why more qualified prospects don't call you
A consultant/coach writes, 'Many people who call me about my services not qualified. How do I get more qualified prospects to call me?'
There is nothing more frustrating than putting time and effort into business development, and then having unqualified prospects get in touch with you. Pr ... continue reading