Solo Revolution

From the desk of Andrew Neitlich, co-author of Guerrilla Marketing for Coaches and Founder and Director of The Center for Executive Coaching....

Would you find value in increasing your coaching
revenues by $50,000 to $250,000 - and more -- every
year?

“Within a few months of starting your program, I got a $50,000 coaching engagement. Soon after, I got three new coaching assignments by using your tools and unique approach. Now the referrals keep coming.”

- Len Rothman

“I was charging $200 per hour per client, and making maybe $10,000 per engagement. You showed me how to charge $100,000 per client for the same amount of work.”

- L.C., Minneapolis MN

Dear Coaching Professional,

This letter will be short and sweet, and so let’s get right to the bottom line:

If you are a coach and you want to break through into six- or seven- figure territory -- then you should invest 3 minutes to read this page. It could change the way you run and build your practice forever.

You know as well as I do that many coaches struggle to get by. They don’t know how to set themselves apart in a crowded market. They feel awkward developing business. They can’t stand the unpredictable, feast-or-famine, up-and-down revenue cycle. Worst of all, they trade their time for dollars, forever limiting their income potential.

There is another way…Get in the top 5%

The top 5% of coaches know the secrets and strategies to building wealth through their practice. Clients come to them, so they never have to feel like they are chasing business or pitching a commodity service offering. They know how to keep growing their business, and don’t fall into the hourly rate trap. Best of all, they are building firms that bring them significant wealth, today and when they sell their businesses in the future. Of course, earning a great income is fantastic, too.

Work with a leading expert on growing a coaching firm

Before showing you how to get into this elusive 5%, let me tell you who I am. My name is Andrew Neitlich. Because of my track record, Guerrilla Marketing founder and father Jay Conrad Levison selected me to write Guerrilla Marketing for Coaches: Six Steps to Building a Million-Dollar Firm (due out March 2012, but clients can get a copy now). I am the founder and director of The Center for Executive Coaching, The Institute for Business Growth, and The Center for Career Coaching – ICF-approved organizations that train coaches from around the world in the best practices of executive-level coaching. During this time, I have helped solo professionals and large firms increase their revenues significantly, sometimes ten-fold. My personal record with solo professionals came when I helping a client go from making $70,000 per year to building a $1.4 million coaching and training practice. My personal record working with larger firms is overseeing a $12 million increase in revenues within 12 months. In addition to these experiences, and since graduating with my MBA from Harvard Business School, I have co- written two other Guerrilla Marketing books, written textbooks for executive coaching, and filmed a video series about executives coaching. Oh….and I have built up my own coaching and consulting business to the point where I earn in the high six figures while working a few hours a day.

I can help you do the same, or better…assuming that you are committed, open to new ideas, and willing to make business and firm development a top priority.

A simple process with huge results

The process is simple: I walk you through the complete the six-step million-dollar firm building process outlined in my book (with Jay Conrad Levinson) Guerrilla Marketing for Coaches:

1. Lay a solid strategic foundation. Without knowing how to do this, you are wasting time and spinning your wheels.
2. Use low-cost, high-impact tactics to fill your practice with desirable clients. You don’t have to spend a lot – or even any money – to establish yourself as the go-to professional in your market.
3. Learn the business development conversations that close engagements and bring you follow on work. Most coaches do not how to shift from interest from a prospect to a paid engagement.
4. Keep clients for a very long time. If you are not keeping each client for at least five years, then you are leaving money on the table and need this program.
5. Build a firm to enjoy lasting wealth. Stop trading your time for dollars. Make money while you do other things.
6. Create your million-dollar business plan as a coach – and implement it with the support you get in this program. Stop leaving money and wealth on the table. Build a firm you can sell and retire comfortably.

Two options for serious coaches and professionals getting into coaching

If this approach seems like a fit for you, you have two no-nonsense options to achieve the results you want in your own coaching practice:

Option One: One-on-one Coaching. This option costs $2,500 per month with a minimum four-month commitment ($10,000 total). I have set this price with the intent of having you achieve a 5 to 10 times return on your investment within a year. During this time, we meet one-on-one by phone or skype for an hour a week. I provide you with a thorough review of your strategy, marketing message, solutions, marketing tactics, and product portfolio. You and I set ambitious goals and lay out a clear plan to achieve them. If you do the work, you will see results. Because of my other client and coach training commitments, I can only work 5 individuals at any one time with this program, so please contact me to confirm that there is space before you sign up. You can email me at andrewneitlich@yahoo.com. I will do my best to respond within one business day, and from there I am delighted to set up a call with you if there is room and there seems to be a mutual fit.

Option Two: Small Group Coaching. This option costs $3,500 in total. Again, the price is set so that you receive at least a 5 to 10 times return on your investment within a year; of course, a single client will pay you back immediately – and then some. This program consists of a series of live weekly calls with other coaches and professionals getting into coaching. Each call covers a topic that will help you take your coaching revenues and practice to an entirely new level – following the above six steps. I lead the calls personally and keep them interactive and customized to members’ needs and most pressing issues. All calls are recorded and placed in an exclusive member area so that you never miss the content. In addition, I personally review your marketing message, online presence, and action plan, and offer email support for a full year. When calls get to the point that more than 15 to 20 people are attending, I form a new group coaching group. As with the one-on-one coaching option, if you do the work, you will see results. The program includes a one-on-one orientation call with me to set goals and get you on the right path for your unique aspirations. You can start any time. If you are serious about getting your practice to that next level, the best time to start is now. Simply click the red button below and I will get you set up within one business day.

That’s about it. If you are one of those people who needs a “drink-the-Koolaid” style sales letter with lots of glitz, videos, audio testimonials, or other types of social proof, this is not the program for you. You can Google me, check out my websites, and read any of my Guerrilla Marketing books to get a feel for my approach and style – and whether or not I am the real deal or not. From there, if you have any questions, please don’t hesitate to contact me. I am very accessible to anyone with sincere aspirations to build a serious coaching practice.

Thank you for your consideration. I look forward to hearing from and possibly working with you.

Best regards,
Andrew Neitlich

P.S. Again, my email is andrewneitlich@yahoo.com in case you have questions.